NW Apprenticeships Telemarketing Project

Overview

The project aims to use the information provided by the NW WBL Employer Engagement Strategy Development - Second Draft Research Report, to increase the employer take up of Apprenticeships in the NW.

The North West Provider Network, as the key link to Apprenticeship providers in the NW, will manage the project, appointing Cath Kelly as project manager.

Smart Communications has been appointed to approach employers. To professionally promote Apprenticeships and to establish a need for Apprenticeship training or any other training, (funded or non-funded). If a positive response is received, arrange for a training provider to contact and visit the company.

Smart will need to plan, implement and control the following:

  1. The proactive, (outbound), lead generation to generate c.60 qualified employer appointments per week, to be followed up by the NW training providers, from a NW employer database they have sourced.

As part of this activity Smart must produce the following:

  • Produce with NWPN initial sector specific letter to identified, appropriate, target person.
  • Produce follow up A4 marketing materials for use with employers and post tele conversation;
  • Develop ‘guided’ call scripts. The main purpose of the script will be to introduce Apprenticeships but it is also important that companies are aware of other frameworks and training programmes across the business, (if applicable);
  • Ensure and confirm all company details are accurate; and DPA guidelines are adhered;
  • pass on leads to the Training Provider Network within 24 hours at the latest, (containing contact & company details, and areas of interest etc); with follow up ideally within 48 hours to establish the lead has been followed up by the training provider.
  • Create, agree and inform on systems for data capture for lead tracking including CRM solutions, (including all contact history information).
  • Ensure that they are updated on local Apprenticeship provision, in order to inform accurately.
  • Ensure lead quality. Smart call centre staff are to ensure employer is aware of their responsibilities when employing an apprentice, etc.
  • Produce detailed reporting structure, that can be linked to the NWPN website for transparency, (with ‘locking’ at various levels) with the facility for producing weekly reports to the Project Manager, for circulation. (Cath Kelly, NWPN)
  • Maintain the pipeline management of database for future marketing opportunities; Monitor to establish patterns i.e. ‘no current framework’.
  • Be able to hand over leads and information at the close of the project to the provider base.
  • Produce a Post Campaign Analysis in collaboration with marketing agency and NWPN Project Manager, completed within 4 weeks of the campaign end.